One service.
Two possible segments.
Put your evidence and trade-offs side by side. You make the choice; the sheet helps you explain it.
Use business-level observations you can stand behind. Write unknowns as unknowns. Research costs are arithmetic from your inputs, not a forecast of demand or revenue.
New to the exercise? Read the segment guide or the outsourced-research guide first.
Service-to-Segment
Decision Sheet
The Clients Generator · www.theclientsgenerator.com/tools/service-to-segment/
These are your inputs and decision. No market score, purchase intent or revenue forecast has been inferred. Estimated research cost = hours × hourly cost + external quote. Blank quote is treated as zero. A profile sample does not establish need, budget or willingness to buy.
Use a manual outline instead
Copy these headings into your own document. No tool or account is needed.
- Scope: one service, delivery constraints and a common budget currency or unit.
- Segment A and B: business situation, observations with context/date, exclusions and unknowns.
- Research cost for each: your hours × your hourly cost + any external research quote. Keep estimates distinct from quotes.
- Your choice: A, B, gather more evidence, or neither—with your reason.
- Next test: the question, sample or time limit, and when you will stop to review.