Before the list,
make a clear
choice.
You know what you can deliver. The harder question is who needs that work, fits your constraints, and is worth researching next.
Start with one offer and two possible segments. Make the trade-offs visible before you spend on a bigger prospect list.
A resource from the team behind Leadsforlinked. Profile samples are not verified emails.
Start narrowOne offer. Two segments. A decision you can explain.
Use what you knowRecord observations and gaps, rather than assigning made-up scores.
Test a small sampleInspect the actual profiles before ordering more research.
Choose who to serve.
Then plan the research.
For independent consultants and small agencies making practical choices about their next market, their time, and their research budget.
Choose a client segment for one consulting offer
Compare two realistic segments against one offer, your evidence and your delivery limits.
When is outsourced prospect research worth paying for?
Define the work, compare like-for-like costs and commission a small test before a larger list.
Service-to-Segment Decision Sheet
Turn observations, exclusions and research costs into a brief you can print or download.
A list is an output.
The brief comes first.
A useful prospect list starts with a decision about the work you do and the businesses you can serve well.
- Name the service.Describe the outcome you can deliver and the limits you need to respect.
- Compare the evidence.Write down what you have observed, what rules a company out, and what you still need to learn.
- Set a small research test.Decide what a sample needs to show before you invest in a larger list.