Decide first.
Research second.
Two field guides and one free worksheet. Each tackles a decision you can make before investing in more prospect research.
Choose a client segment for one consulting offer
Compare two realistic segments against one offer, your evidence and your delivery limits.
When is outsourced prospect research worth paying for?
Define the work, compare like-for-like costs and commission a small test before a larger list.
Service-to-Segment Decision Sheet
Turn observations, exclusions and research costs into a brief you can print or download.
What you’ll find here
Specific choices, transparent examples and a way to record your own evidence. The guides are written for service businesses, rather than every possible sales workflow.