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Consulting Project or Monthly Retainer? Map the Work Before Pricing

A client asks whether you offer a retainer. Before choosing a monthly number, find out what would happen each month.

Some assignments have a clear end: redesign a reporting process and hand it over. Others involve recurring work: review monthly reports and help the team make decisions. A third arrangement reserves access to your advice. Those are different promises.

Put the work on a calendar

Use the next three months rather than a list of possible services.

Fictional example: an operations consultant is helping a distributor improve its weekly planning.

Month Required work Type
One Map the current planning process and agree changes Finite project
Two Review four weekly plans with the manager Recurring service
Three Two review sessions, if the team still needs support Possible continuation

The first month should not be described as the same service as the second. The scope, effort and client decisions differ.

Choose the promise you can keep

A project can specify outputs, milestones, inputs and acceptance. A recurring service can specify the work completed each period and the review process. Reserved advisory access needs its own boundaries: who can ask, through which channel, response expectations and any capacity limit.

Avoid “unlimited support” unless you have a precise and sustainable meaning for it. A monthly invoice does not automatically make every future request included.

Asana’s project-controls guidance covers managing time, cost and resources. Those are also useful dimensions for deciding whether a proposed monthly commitment is workable.

Write a completed arrangement note

For the fictional distributor:

We propose a fixed-scope planning review first. After the review, the client can choose a monthly service consisting of four planning reviews and one manager meeting. Implementation requests outside that work will be scoped separately. At the end of the first recurring period, both sides will decide whether the service should continue or reduce.

This gives the client a choice after seeing the initial output. It does not make an indefinite commitment the price of getting started.

Check the commercial details together

Discuss what happens to unused sessions, extra work, client cancellations, pauses and changes in the named participants. Agree the review and notice arrangements in the written terms.

If the client only needs one answer, a project or single paid session may be more suitable. If they need dependable recurring capacity, a one-off project can leave the ongoing work without an owner.

Review the arrangement as the work changes

A retainer can become less useful when the team learns the process or priorities shift. Review delivered work and the next period’s needs rather than renewing on habit.

You can propose a smaller service, a different project or an orderly end. The goal is a clear continuing reason to pay, supported by the work the client actually needs.

Have a question about this guide? Contact the team with the page address and the point you want to discuss.